YouTube will pay its users for uploading content to Shorts
YouTube will pay its users for uploading content to Shorts
TikTok is often talked about as Facebook's big competitor, but YouTube is also seeing eye to eye.
Neal Mohan, YouTube's chief product officer, was on one of The Verge's podcasts to talk about the $100 million fund with which the company will begin compensating content creators who use YouTube Shorts this month.
YouTube Shorts is a YouTube-integrated platform for uploading short videos with a limited duration of up to 60 seconds. It was announced in September 2020 and functions as a TikTok section within YouTube. In fact, many of the videos that are shared on Shorts are re-uploaded from TikTok.
To avoid this and boost the creation of original content on Shorts, YouTube will pay creators up to $10,000 per month for making videos for the platform. The exact amount users receive will depend on the number of plays and the location of their audience, but YouTube will require that videos are original: if a user uploads watermarked videos from other platforms (such as TikTok, Snapchat or Instagram Reels), their channel will be demonetized.
For now, payments are only available in 10 regions (United States, United Kingdom, Mexico, Brazil, India, Indonesia, Japan, Nigeria, Russia and South Africa), but YouTube plans to expand the list "in the future" to eventually implement a new monetization system.
Last month, Mark Zuckerberg announced that Facebook planned to invest more than $1 billion by 2022 to "reward creators" of content, incentivizing them not to jump ship in favor of TikTok, Twitch, Snapchat or YouTube itself. Ears to the wolf.
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