Norway passes law requiring influencers to indicate whether a photo has been retouched

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 Norway passes law requiring influencers to indicate whether a photo has been retouched


Soon all influencers living in Norway will be required by law to label any photos that have been retouched in any way, in an attempt by the country to fight against the imposition of certain beauty canons in its society.

Norway passes law requiring influencers to indicate whether a photo has been retouched



The new law, which has already been passed by parliament, will make it mandatory to report whether "body shape, size or skin has been retouched" either with filters or in any other way. This new legislative proposal will not only affect influencers, but every user also who has a sponsored post (either with money or payment in kind).

Users who have reduced their waist size or modified the volume of their muscles, for example, will have to point this out with one of the tags designed by the Norwegian Ministry of Children and Family Affairs in their post.

The new law will affect the most popular social networks, such as Instagram, Facebook, TikTok or Twitter, and failure to comply with it can lead to fines and, in case of recidivism, even imprisonment.

This new ordinance is an attempt by the government to fight what Norwegians have dubbed "kroppspress" (something like "body pressure"), a kind of imposition of certain unrealistic beauty standards that are taking their toll on the younger generation.


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